Major Accountabilities
- US Marketing Strategy: Contribute to the US marketing vision and brand strategy across the product lifecycle, aligned with MoonLake’s clinical stage, corporate objectives, and commercial ambition.
- Pre-Launch & Launch Readiness:
- US pre-launch strategy and launch readiness, including positioning, mes-saging, segmentation, and execution planning to ensure successful market entry.
- MoonLake’s HCP personal and non-personal promotional campaign and activity
- Peer To Peer Execution: Oversee US peer to peer engagement strategies that effectively reach and influ-ence key healthcare stakeholders.
- Insight-Driven Decision Making: Execute marketing strategy through deep customer, market, and competitive insights, ensuring clear prioritisation and measurable impact.
- Cross-Functional Leadership: Partner closely with Commercial, Medical Affairs, Market Access, Regulatory, and Legal to deliver integrated, compliant marketing programmes.
- Agency & Budget Oversight: Engage in external agency relationships and marketing investment, ensuring high-quality delivery, operational rigour, and financial discipline.
- Marketing Leadership Contribution: Serve as a senior marketing leader, providing conceptual input to executive lead-ership on US marketing planning and growth decisions
