Major Accountabilities
- Pre-launch:
- Integrated launch plan ownership: Own the integrated launch and readiness plan, aligning Marketing with Market Access, Medical, Sales, and Regulatory etc to ensure critical milestones are achieved from BLA through launch
- Governance & tracking: Build and maintain a clear governance framework and master tracker, ensuring transparent timelines, accountabilities, dependencies, and risks across all launch workstreams
- Launch readiness reviews: Lead recurring launch readiness meetings and cross-functional sub-teams, driving decisions, escalating risks, and ensuring accountable owners are identified for every open item
- Risk & dependency management: Proactively identify cross-functional risks, bottlenecks, and dependencies
- Resource & capacity planning: Partner with Marketing leadership to ensure adequate resourcing, sequencing, and prioritization of launch-critical workstreams
- Executive reporting: Provide clear, consolidated status reporting and escalation to senior leadership on launch readiness, risks, and mitigation plans
- Post-launch
- In-market execution tracking: Continue governance and tracking discipline through early in-market execution, ensuring post-launch workstreams stay on track
- PRC/MLR governance: Oversee MLR process and governance, ensuring efficient, compliant, and timely review and approval of marketing materials
- Budget & contract management: Manage marketing budget processes, purchase orders, and contract workflows, ensuring fiscal discipline and transparent reporting
- Congress & event logistics: Oversee planning and operational logistics for commercial congress presence and marketing events
- Print & fulfillment: Manage printing, fulfillment, and distribution processes for field and promotional materials
- Speaker bureau operations: Oversee speaker bureau operations — including speaker contracting ensuring programs run efficiently and within regulatory and legal guidelines