Major Accountabilities
- Patient Services Strategy Development: Partner with Market Access and Patient Services/Hub to develop the patient services strategy, defining the support model, services, and resources needed to enable access and treatment initiation
- Patient Journey Design: Design the end-to-end patient journey — from prescription through therapy initiation and persistence — and identify the initiatives/support touchpoints needed at each stage
- Program Execution & Oversight: Oversee execution of patient support materials to ensure patients have the resources needed to access and initiate treatment
- Field Pull-Through: Partner with Sales, Marketing, and Field Reimbursement to ensure patient access programs are effectively translated into field-level execution
- Cross-Functional Alignment: Partner with Market Access/Trade & Contracting, Payer Marketing, Field Reimbursement, Sales, Legal, and Compliance to ensure the patient services model is aligned with payer and channel strategy
- Launch Readiness: Ensure hub, affordability, and patient support programs, materials, and vendor operations are built, tested, and ready to support patients at launch
- KPI & Governance Framework: Define KPIs, service-level expectations, and a performance governance framework (e.g., time to therapy, abandonment rate) ahead of launch
- Performance Monitoring: Monitor patient services performance against defined KPIs (time to therapy, abandonment, conversion from coverage to demand) and identify barriers and bottlenecks in real time
- Compliance Framework: Ensure all patient services strategies and programs are designed within legal, regulatory, and compliance guidelines from the outset
