Director HS Patient Omnichannel Marketing

US/FL

Full-time

Permanent employee

Job Purpose

The Director HS Patient Omnichannel Marketing will develop and execute the U.S. patient omnichannel strategy, delivering the right content, channel, and message to patients at the right time across each point of the patient journey. This individual will lead execution of initiatives across digital, social, web, email, paid media, and other innovative channels to reach targeted audiences, and will identify and execute targeted DTC media to drive awareness and engagement. This role will continuously measure, optimize, and evolve initiatives based on performance to maximize impact and reach. This individual will report to the Patient Marketing Lead.

Major Accountabilities

OMNICHANNEL STRATEGY DESIGN: Design the patient omnichannel strategy, defining how the right content, channel, and message are delivered at the right time across each point of the patient journey
CHANNEL PLANNING: Build channel plans and content requirements across digital, social, web, email, paid media, and other innovative/emerging channels ahead of launch
AUDIENCE SEGMENTATION & TARGETING: Partner with Insights & Analytics to define target patient audiences and segmentation to inform channel mix, media targeting, and content personalization
CONTENT & CREATIVE DEVELOPMENT: Partner with the patient agency of record to develop channel-specific content and creative assets aligned to journey stage and launch messaging
CROSS-FUNCTIONAL ALIGNMENT: Partner with Patient Marketing leadership, HCP Marketing/Omnichannel, Insights & Analytics, Legal/Regulatory, and agency partners to ensure integrated, compliant, and consistent execution
LAUNCH READINESS: Ensure all digital, social, and DTC media initiatives, content, and platforms are built, tested, and ready for in-market execution ahead of approval
BUDGET PLANNING: Support development of the DTC media and digital channel budget and investment allocation in preparation for launch
PERFORMANCE MEASUREMENT & OPTIMIZATION: Continuously measure channel and campaign performance (engagement, reach, conversion) and optimize content, targeting, and channel mix accordingly

Your profile

Job Requirements

Education:

Bachelor’s degree required
Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred

Experience:

At least 5 years in U.S. marketing with 3 years in omnichannel. Pharmaceutical / Biotech marketing not required.
Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred, but not required

Skills/knowledge/behavioural competencies:

Strong understanding of the U.S. patient/consumer ecosystem
Innovative thinker and demonstration of reaching patients/consumer
Familiarity with MLR review processes and compliant patient messaging
Strong collaboration, project management, and communication skills

Why us?

An exciting job opportunity awaits you!
MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.

What we offer:
Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team.
Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.

About us

MoonLake Immunotherapeutics is a clinical-stage biopharmaceutical company unlocking the potential of sonelokimab, a novel investigational Nanobody® for the treatment of the inflammatory disease, to revolutionize outcomes for patients.

We continue to make significant progress in our Global Clinical Development Programs. The company’s focus is on inflammatory diseases with a major unmet need, including hidradenitis suppurativa and psoriatic arthritis – conditions affecting millions of people worldwide with a large need for improved treatment options. MoonLake was founded in 2021 and is headquarted in Zug, with hubs in Cambridge & Porto.

Further information is available at www.moonlaketx.com